BRUEN-DIRECT WEBmercial - HOME (Print Version) 1-866-659-6300
WEBmercial marketing is a completely new integrated multimedia marketing package.
This innovative turn-key marketing approach combines proven Radio/TV spot advertising with the power of the Internet. Time-tested Direct Response Marketing techniques (both online and offline) are used to create interest, attract visitors to a dedicated "WEBmercial" website online, and turn these visitors into buyers. This effective integrated approach gets results, because it is in tune with today's consumer purchasing habits, use of offline media, and Internet marketing.
It all revolves around a brand sales format called the "WEBmercial."
The WEBmercial is an online sales and information platform -exciting, entertaining, interactive and always available to visitors interested in your product. It is also the perfect vehicle for introducing new products.
One might view the WEBmercial as a newer, more efficient, interactive, online version of the 30-minute infomercial used on TV for direct sales for years...but very different. It has all of the advantages of the TV infomercial but none of the drawbacks.
Like the TV infomercial, the WEBmercial provides detailed product information and direct ordering opportunity and has unlimited capacity for impressive production content with high resolution video, colorful graphics and photos, text messages and of course a live-feel Video Product Spokesperson.
But, unlike the TV infomercial, which can be excessively expensive to produce and air, and reaches a very limited audience (4% of the buying public), the new WEBmercial is available to shoppers and buyers 24 -7 / 365 days a year on BRUEN-DIRECT maintained and monitored web-servers. So, client costs are amortized with more exposure for a longer period of time.
The WEBmercial is completely interactive, ALMOST LIVE. The potential buyer visiting the WEBmercial site does not have to sit through a long and potentially boring TV infomercial to understand the product, and then after the fact, go to the phone to place an order.
The host/spokesperson demonstrates your product or service online, so any media that drives unique visitors to the site is effective. Radio, television, even print ads are designed to drive visitors to your WEBmercial. Media is the "gateway" to demonstrating your product or service offer online.
At the WEBmercial site, people pick and chose exactly what they want to view. They quickly link (via information buttons) to as much or as little information and demonstrations as they need to make a buying decision.
The combination of online demonstrations, personal one-on-one interactivity with your visitors, text information, sights, sounds, and visitor on demand-control are completely in tune with what consumers want today. The WEBmercial is an ideal and unique sales environment which provides for visitors needs and leads to customers buying.
The site visitor can go directly to the secure ordering page and purchase your product online, or if they prefer they can call a dedicated 800 number on the screen to order.
When visitors enter the WEBmercial site, and for the entire time they are online, they are assisted by the Product host/spokesperson. This person is there to help them every step of the way and explain each section on the WEBmercial as they use it. The spokesperson is their private mentor, guide, and "virtual" salesperson leading them to the order and assisting them to place orders.
Obviously, the key to the success in WEBmercial marketing is to drive the buying public to your WEBmercial. Therefore, the sole purpose of Media we use whether Radio, Television, Online Marketing, Print, Outdoor Billboards, etc., is to create excitement and interest about your "very special offer" and information at the WEBmercial site, and drive people to view the WEBmercial to buy.
Direct Response Marketing people have known for years, that radio and television advertising with frequency, frequency, and more frequency is the mantra for success. Since the expensive long-format infomercial with it's high production and air-time costs is no longer part of the equation, more budget is available to use less expensive :60 / :30 / :15 Radio and Television spots to drive traffic to the WEBmercial. This approach results in more market saturation and higher frequency for less media cost! Radio and TV are cost-effective media for blanketing markets and targeting demographics at select times if purchased and used properly.
Media-buying and placement specialists, KLONDIKE MARETING INC., come from the Direct Response Marketing industry with 25 years experience and expertise. They research and analyze the market and mission - then work directly with clients on the radio, television buys, online, and other options available for driving customers to the WEBmercial. They know how to buy, what to buy, and when to buy for the best results. Also, they negotiate aggressively for the best rates available in each market. Every client's needs are a little different when it comes to production, media buys and media mix to drive traffic to the WEBmercial. When WEBmercial Marketing is launched for a product, a coordinated effort is required. As the process proceeds, adjustments are used to maximize results. This is why BRUEN-DIRECT's innovative concept of a providing a Production-Media-IT team of specialists to create launch and monitor WEBmercial Marketing is so important to your success.
As one of our clients has already commented, "WEBmercial Marketing could revolutionize our industry."
It is already revolutionizing the way people do traditional advertising and Direct Response Marketing.. The reason? Because it makes perfect sense!
