BRUEN-DIRECT WEBmercial - ORDER (Print Version) 1-866-659-6300
When visitors to your WEBmercial arrive at the ORDER page, the are serious about buying. Here, Your WEBmercial Video Spokesperson (VSP) host can perform many critical functions on this page to help close the sale.
First, and most important, he or she can assure buyers that placing their order online is COMPLETELY SAFE and SECURE. Fear of this is the biggest single reason people leave websites or fail to order. VSP can also point out the link to your Privacy Policy so buyers know their personal information will not be abused or their privacy violated. He or she can re-assure buyers that the ordering process is simple and easy by telling them they need only follow the simple printed prompts as they go.
Or, if you have up-sells or cross-sell for your product the VSP can tell the buyer about them or show the how they can add these to their order through text links. This means more revenue for you with the order. Use your imagination as to what else we could do for you and your company on your ORDER page.
The abandon rate on websites is extremely high and there are numerous theories about why that is the case. Research to date on this type of ALMOST LIVE method shows an 80% order rate, and 7 times click through rate to order verses the online industry standard. To date we can only assume the personal touch is the driving reason why a WEBmercial performs so much better than current approaches.
Some more sophisticated businesses will use the host/hostess in their email
follow up to support customer service as well. Customers could receive a
personal visit from the host via email giving them current status reports
on their order. The host could be sent via email to offer future products
and services- establishing an online ALMOST LIVE relationship with the customer.
The ORDER button can be the beginning of a long-term relationship between
the company and customer in unique and powerful ways, bringing benefits to
both parties long term. The ORDER button can have numerous options available
that can guide the ordering process to completion as well as establish an
ongoing and effective relationship with your customers. Again even this part
of the WEBmercial is only limited by your imagination.
The ORDER page may have links that go into detail about particulars concerning the offer such as guarantees, warranties, customer service telephone numbers, delivery policies, any and all concerns a visitor may have as they decide to become a customer This type of attention to detail and familiarity with the person talking the visitor through it cannot be found in any type of advertising today, it is unique to the WEBmercial and a great advantage in closing sales
The ORDER Page is home to the final close. Along with the on-line Presenter assisting finalizing processing the sale, and links that go into more detail, - should the visitor wish to explore more options -the order page also has a phone number to call to speak with a LIVE operator and place a call. Just one more option on the WEBmercial.
